The Big Gold Box
OK, here comes a change in attitude.
For years, I have deservedly so, ragged on my home town's major player Kodak.
There are just so many things to bitch about pollution and environmental policies that makes you think that Sherman's March to the sea or the cratering of Hiroshima and Nagasaki were GreenPeace events. Or their decline due to managements arrogance thinking that making film that was better than any other on the market made a flip worth of difference to the consumer when it was priced 25% higher than say FUJI. Or how the company, that was the hands down image leader in the WORLD, whiffed when the digital revolution wave crested over the Rochester NY HQ. I got more bitches about Kodak than one can imagine but and here folks, here is the "change in attitude" mentioned above, they may have "Gotten it" at last.
I know nothing more than the consumer "look" at this product. I don't know who makes, it where it is made or what the profit margins are. What I know is that this, possibly last gasp before going belly up, well it hits it right on the head. This product is awesome, as good as a new instamatic for the digital age. The product is the Kodak Easy Share C1450 camera and it is awesome, not groundbreaking but awesome none the less. We have an all white (Avail in Red Black and Blue as well) kind of sexy looking palm sized camera with 5x optical zoom. With a very large LCD screen on the back that is bright. It is powered by two AA batteries which eliminates the plug in charger or forces the purchase of an extra battery for about $40. Nope, need power just stop in any roadside store and you can pick up power for your camera, heck go to the dollar store and you get 5 recharges for a $1.
Ease of operation is built in. Plug it in to your computer with the USB cable supplied (OK they lose a point or two for making it a proprietary USB connection) and it walks you through how to share your photos with all the social network sites, with all the big e-mail sites and makes custom connections something my 91 year old Mother could probably figure out. Flash, Red eye, facial recognition, good low light, Self timer and all the yaddda yadda's you would expect and oh did I mention that it is a 14 MP camera. 14 FREAKIN Mega Pixel, 5x optical zoom camera with bells and whistles. One button share function. This is a beautiful competent camera.
AND ITS JUST FORTY NINE DOLLARS AT YOU LOCAL WAL-MART.
$49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49 $49
Go get your Casio, Sony, Canon, Panasonic, or what-evers and stack them up to this camera.
(Full disclosure here demands that I tell you that it will handle any capacity SD card you want to plug in but it does not come with one. It comes with a set of Batteries, The Camera, a carry strap and the USB cord and that is all.) If hope that the Kodak batteries are from UltraLife, another Rochester area company but probably not. They sell, on the same POS display, a nice case for $5.
Image quality is superb. One button transfer to my computer and one button upload to Face Book or anywhere else in the social network maze. However you need to custom step up to Google Plus and this causes them lose another point from me.
WHY on earth it took this long for this great company to come to the party I don't know.
Most of the other Easy Share line is just "me too" marketing. Flip a coin and you would probably not go wrong no matter which brand you choose. But I saw no other offers within $50 of this cameras price point in Wally World. As a matter of fact I passed up the display once simply because I thought it was a disposable, One time use, digital camera. It is, in a sense, because at $49 you really are OK with using the camera in risky environments like water sports, amusement parks, hiking, biking etc. Its almost affordable enough to throw one in the glove box, and one in the back pack, bike bag, gym bag etc.
Also one button set up to throw your images to a print maker of your choice Wal-Mart, K-Mart, Walgreens etc. All set up for one button transfer and ordering prints (where Kodak hopes to make their money I'm sure). This is the old Gillette: give them the razors and make money on the blades marketing. Why it took this company to be on its deathbed to employ the same method that they pioneered with the Instamatic and the disposable 35mm cameras, I don't know.
I'm just glad that somewhere in that big, almost empty State St. Rochester NY HeadQuarters building that brought such wealth to the area and quality products to the masses, somewhere in there, well there is still someone with some marketing hutzpah to get this product done. I salute you whoever you are, now I recommend that you go send your resume to Canon NA or Nikon NA cause the ship is sinking fast.
NOTE: I now see that it was a Black Friday "while supply lasts" sale at WalMart. In fact both Sanyo and Fuji have similar products at the $59 price point. And this camera is $69 while the same camera with a SD card but 3X Zoom is at $59 with the two other competitors. So it turns out my optimism for the Gold Box company turns out to be just another "me too" deal. Please go ahead and sink the ship and stop torturing us.
I just thought of something else. Kodak HQ Building has a visitor every year to its tower, its a Perigrine Falcon named "Unity" who should be the mascot of the company cause like its tower owner Unity lays a bunch of eggs every year.
http://rfalconcam.com/rfc-main
On another note check this out, I want one badly
http://www.designboom.com/weblog/cat/8/view/11255/cornelius-comanns-bufalino.html